Monday, March 28, 2011

Fit for King & Prince

Browsing in a Winter Park men’s store last week the saleslady (a friend) tried to interest me in some plain white boxer shorts. Not recognizing the maker, I ask who they were and for an answer got an elegant blue company card explaining the history of Royal Highnies. Can’t say that what I read made me buy any new underwear, but it did make me laugh and also wonder why there isn't more of this kind of clever, literate and enticing copywriting in merchandising.


Once upon a Highnie…

The story began as a quest to create the perfect boxer short. We viewed it as locating the perfect home for the family jewels. It needed to be a custom home, handmade, including a spacious ballroom with full seating and a sturdy front entrance so that no one slips out unexpectedly. This home should be built with the finest 400 thread count Pima cotton with virtually no shrinkage (on out part).

So behold, we present to you the “royal highnies” the only place that deserves to house the family jewels.

These boxers have been personally tried and tested for over five years on family, friends, acquaintances and a few rock stars. Enjoy your first Royal Highnies experience.

2 comments:

  1. A "jewel" of a post. This is hilarious, innovative and sure to create interest in buying a pair. Did you happen to get the price?

    ReplyDelete
  2. Yes, any ad done with humor always has a chance of connecting with the consumer.

    ReplyDelete

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Oak Hill, Florida, United States
A longtime expat relearning the footwork of life in America