Showing posts with label Cigarettes. Show all posts
Showing posts with label Cigarettes. Show all posts

Monday, May 6, 2013

Light Up!


Today was a time especially geared toward the avoidance of yard chores, well maintenance or the impatient arrangement of stuff piled and waiting for placement in this country house beneath the oak trees. Too tired and too worn after the move to push myself into things that can easily wait a few days or even longer, I figured who cares if the guest bedroom is a heap of randomly stacked books, bed linen, knick knacks and unpacked CDs and DVDs? A week here could easily pass with me neither seeing or speaking to anyone, with truly no hurry about making the place ready for company. So I spent the day reading and watching the birds outside my back porch. One result was discovery of the poem “Smoke” by Faith Shearin.



Faith Shearin’s first book of poems was The Owl Question, published in 2002. Her second collection, The Empty House, came out in 2008. More recent work has appeared in North American Review and Sweeping Beauty: Contemporary Women Poets Do Housework. Recipient of a 2009 NEA fellowship, Ms Shearin currently lives in North Carolina. “Smoke” is from her collection, The Empty House and upon reading the poem I knew that the writer had grown up with social customs the same as my own. We didn’t think much about it at the time, but in retrospect is it clear that the widespread habit of smoking permeated our days and nights in ways that imprinted indelible images in our memory. 



SMOKE
It was everywhere in my childhood: in restaurants,
on buses or planes. The teacher’s lounge looked like
London under fog. My grandmother never stopped

smoking, and walking in her house was like diving
in a dark pond. Adults were dimly lit: they carried
matches in their pockets as if they might need fire

to see. Cigarette machines inhaled quarters and
exhaled rectangles. Women had their own brands,
long and thin; one was named Eve and it was meant

to be smoked in a garden thick with summer flowers.
I’m speaking of moods: an old country store where
my grandfather met friends and everyone spoke

behind a veil of smoke. (My Uncle Bill preferred
fragrant cigars; I can still smell his postal jacket...)
He had time to tell stories because he took breaks

and there was something to do with his hands.
My mother’s bridge club gathered around tables
with ashtrays and secrets which are best revealed

beside fire. Even the fireplaces are gone: inefficient
and messy. We are healthier now and safer! We have
exercise and tests for breast or colon cancer. We have

helmets and car seats and smokeless coffee shops
where coffee has grown frothy and complex. The old
movies are so full of smoke that actors are hard to see

and they are often wrapped in smoking jackets, bent
over a piano or kiss. I miss the places smoke created.
I like the way people sat down for rest or pleasure

and spoke to other people, not phones, and the tiny fire
which is crimson and primitive and warm. How long
ago when humans found this spark of warmth and made

their first circle? What about smoke as words? Or the
pipes of peace? In grade school we learned how it rises
and how it can kill. We were taught to shove towels

under our closed doors: to stop, drop, and roll. We had
a plan to meet our family in the yard, the house behind
us alive with all we cannot put out... 

Monday, April 16, 2012

15¢ a Pack

Upon his landing in the West Indies in 1492 natives greeted Christopher Columbus with fruit, wooden spears and dried leaves with a distinct fragrance. The sailors appreciated the fruit but not knowing what they were for, threw away the dried leaves. A few weeks later, two crewmen from the ship reported seeing natives wrap the same type of dried leaves in maize and light one end, inhaling smoke from the other. One of the sailors tried a few puffs and probably became the first European smoker. Fast forward 420 years when men in tuxedos aboard the Titanic were observed smoking cigarettes as they awaited their fate.


I haven’t smoked since my years in high school and college, but despite that have always had an interest in the paraphernalia of smoking. Look around my house and you would quickly spot an ashtray or two and an old Zippo lighter. One of my strongest memories of watching television as a child was the Old Gold cigarette commercials on the Sunday night Ed Sullivan Show. I can still see the Old Gold Girls dancing in my head—a row of girls, each covered by a giant Old Gold package from the legs up, kicking and strutting across the stage while the musical jingle plays. In my days as a smoker I never once tried an Old Gold, and I don’t believe they are around anymore, but the memory holds strong. Once in a while for a kick I ask a clueless store clerk for a pack of Old Gold Regulars. I’ve never gotten more than blank look.


Cigarettes sales enjoyed a rapid growth in the 1870s but were still considered a novelty, for the most part an urban phenomenon. Americans were attached to their pipes, cigars and chewing tobacco. During this period, William S. Kimball’s Peerless Tobacco Works of Rochester, NY managed to capture an ever increasing share of the US cigarette market with their Vanity Fair, Three Kings and Old Gold brands. By 1917, Lucky Strike, Camels, and Chesterfield were dominating the market. At the beginning of the 1930s, four brands accounted for ninety-two percent of all cigarette sales nationally: Camels, Lucky Strikes, Old Gold and Chesterfield. Reynolds Company decided to raise the wholesale price of Camels from $6.40 per thousand to $6.85. Lucky Strike, Chesterfield and Old Gold soon followed suit and the retail price of cigarettes moved from two packs for 25¢ to 15¢ a pack. By 1940 Old Gold sales had dropped to 5th place while Camel rose to No. 1.


The Lorillard website still lists Old Gold as one of its six brands, but I have to wonder where they are sold since they are not a visible brand in my part of the world and haven’t been for a long time.


For a while, the Old Gold slogan was “Not a Cough in a Carload”, along with the print ad above that appeared in magazines. The television commercial below was used in 1952.


About Me

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Oak Hill, Florida, United States
A longtime expat relearning the footwork of life in America