Friday, February 25, 2011

Nutty Marketing

There is a crazy side to Japan and it’s the one I miss when the moon is full and the wolves are howling. Could be because I’m no longer exposed to the high energy sizzle of big city life and because things beachside can get a little monotonous. Then it could be because America has no flair for the kooky marketing that is a part of life among the very inventive Japanese. Who else would have thought of square watermelons to save refrigerator space?

To jazz up my own week and to spread the word on the inventiveness of Japanese mad hatters I have chosen to highlight a few of the outstanding items for sale in Japan and also one example of what most of us might call a wacky sort of health spa. So put on your ruby slippers and step into almost-Oz.


Push up that nose of yours to create the perfect profile. The handy Beauty Lift High Nose, is a beauty-aid that applies gentle electric vibrations from the bottom, side and front. Just slip it on, flip the switch and a gentle buzzing will begin to transform your nose into that Hollywood look. Three minutes once a day and soon you (and everyone else) will notice an elegant difference. Batteries included.


Here we have a faintly realistic-looking cat with a hot water bottle snuggled inside his tummy. No allergies or scratches but cozy warmth for up to eight hours. A pet can warm your heart, but this one can warm your body. You can easily add hot water to Nyantomo’s bottle-belly through a slotted opening, then re-insert the bottle in the cat. Nyantomo is a comfort on cold days, a blessing on those ‘out of sorts’ days, and the perfect furry bundle for relaxing with.


This wonder device uses electrical muscle stimulation (EMS) to promote breast growth and firmness. And the best part is it even works in the bath. Simply sit back and relax in the tub and roll the Beau Bust device over your chest to encourage the results you want. Use the included bust cream to add that oh-là-là sensual enhancement. Comes with 60 grams of bust cream. Notice: The Beau Bust Roller cannot be used by pregnant women, people using pacemakers or other electronic medical equipment.


This is a delightful scalp massager with a unique Japanese twist. The shape and structure of the device are inspired by the kenzan, a traditional tool used in Japanese flower arranging to hold the flowers in place. There are ninety-two bristles that strike the perfect balance of hardness and softness as the flexible Head Kenzan molds itself to your head. Using the handles on either side, run the brush back and forth, massaging and energizing your scalp. Is there an easier way to erase troublesome tensions and get those creative juices flowing again?


From airplane bathroom to outhouse, say goodbye to the sacrifice of comfort while you’re on the go. Never fear unknown bathrooms again with the TOTO Portable Bidet. Unsanitary bathrooms along exotic travel routes can be hard to deal with. How do you know the toilet paper is clean, or God forbid, what if there isn’t any toilet paper? The TOTO Travel Washlet fits discreetly in any bag or purse making washing easy in any situation. Easy operation and efficient size make it the perfect travel companion. Capacity: enough water for a 23 second spray.


Japanese loves spas and hot spring resorts. One of the ‘different’ resorts not too far from Tokyo is guaranteed to tickle the fancy of the most jaded hot spring enthusiast. At the Yunessun Resort bathers splash around in their choice of red wine, sake, coffee or green tea. The sake bath promotes skin beauty while a green tea bath will beautify your skin and boost the immune system. The coffee bath offers relief from fatigue and a wine bath is suggested for body rejuvenation. Expect to find signs next to each of the different pools reading, “Not For Drinking.” The holiday price for one day at Yunessun is approximately $32.00, but that’s in the swim suit zone. For those who prefer to cavort naked there is a nude zone that is only $17.00.


This one is just a little creepy. Baby Foot disposable slippers are lined with a soothing gel that treats tired feet, gradually causing exfoliation of the outer layer of skin. The results posted in this gallery could be called impressive, disturbing, amazing, freaky or downright horrible.


  1. Fun and interesting post. I will go for the square watermelons; how ingenious. Think the portable electric bidet is great. Wish I had had one back in the days of long camping/fishing trips. (I can see the ad campaign: "Never mind what a bear does in the woods, smart campers always carry a portable bidet.") As far as the exfoliating slippers, I'll skip those. The skin peeling off is too creepy; a scalp-pricking sci-fi movie without special effects.

  2. Leave it to the Japanese to invent all of these devices and put high prices on them, too. The scaling feet give me the creeps. I would have loved that traveling bidet during our round the world trip. Interesting post!


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Oak Hill, Florida, United States
A longtime expat relearning the footwork of life in America